While Facebook and Twitter settings are constantly tweaked, this week seems to be exceptionally full of changes. These updates may seem small, but they can impact your credit union’s social media properties if ignored.
On June 23, Facebook’s “Like” Box will be no more. Companies, but more often bloggers, use this plugin to drive readers to like their Facebook pages without leaving their websites. See example to the right.
Why would Facebook make this change? Because it has a newer, better plugin (Page Plugin) of course! It’s a pretty painless process to swap out the Like Box for the Page Plugin. Get started by clicking here.
The Page Plugin makes it a bit easier for readers to share and like the page AND you have the option to show your credit union’s most recent posts.
On the other end of the social media scale, Twitter now allows anyone to direct message (DM) your credit union if you opt in. Although there may be some cons to turning this function on, it is highly advisable for public-facing companies (i.e. credit unions) to opt in. Steps on how to get started are listed below.
Currently, to DM someone that person has to follow you and you have to follow him or her. Turning this feature on removes a barrier, and makes your credit union more accessible to members and potential members.
There is one catch—spammers can also DM your credit union, so beware of clicking any links within DMs. As a side note, you should always be wary of links that are tweeted to you via suspicious users.
Also in Twitter news, Android users can now stay on top of the latest and greatest tweets with the “Highlights” section within the Twitter app. Each user’s Highlights section is different, as it’s based on the accounts and conversations that are popular among the people you follow, tweets from those you interact with most, and topics and events that are trending in your area or network.
For more about Highlights, click here.
There was also an interesting infographic about hashtags circling the Internet this week. It provides great insights on how to best leverage hashtags on various platforms. For example, it's completely acceptable (and encouraged) to use more than six hashtags on Instagram, while you have to be choosier with hashtags on Twitter per the character limit.
Even if you hashtag regularly, this is the one infographic you'll want to check out this week.
You can view it here.
Have social media questions? Contact Nora Holloway, PR and Online Community director for the Missouri Credit Union Association, via email or phone, 800.392.3074, ext. 1349.