The National Credit Union Foundation (the Foundation) is inviting credit union organizations to hold a “Financial Fitness Day” fundraiser on April 1, 2015 to kick off National Financial Literacy Month and National Credit Union Youth Month™. This initiative will raise funds for the Foundation and state credit union foundations in support of their financial education initiatives.
To participate, credit union organizations can hold one (or more) of the following fundraisers on April 1:
- Jeans or Casual Day
- Bake Sale
- Deduct or Donate a Buck
“This year Financial Fitness Day happens to fall on April Fool’s Day, but financial education is no joke,” says Danielle Brown, Foundation Director of Development and Donor Relations. “Financial education is a critical focus of many credit union’s outreach efforts in order to improve the financial well-being of their members’ and community. We hope your organization will hold a fundraiser such as a casual day on April 1st to support these activities across the country.”
The campaign website can be found at financialfitnessday.com. Included on the website are other campaign resources such as additional fundraising ideas, sample newsletter articles, sign-up sheets, stickers, flyer, statement stuffer, wall pin-up templates, sample tweets, web buttons and more.
“Save, spend, and share—in a nutshell, that’s our message during Youth Month,” says Joanne Sepich, Youth Month Coordinator for the Credit Union National Association (CUNA). “It’s a win-win when credit union staff and members help fund financial education.”
Donations made as part of the initiative will be split 50/50 between the Foundation and the state credit union foundation in which the donation was made. The donations can be made at financialfitnessday.com.