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Webinar: Creating a Social Media Policy & Strategy That Everyone Can “Like”

Whether your financial institution has been using social media for years, is just getting started now that the FFIEC has finally issued their formal guidance, or is still “on the fence” about whether or not social media is right for you, one thing is for sure: social media is here to stay – at least in the consumers’ eyes.

It’s becoming an accepted part of people’s daily routine as people post updates, tweet activities, check in at local businesses, and post photos documenting every aspect of their lives.  But as a financial institution, in a regulated and compliance-focused world, how can you be sure you are spending your time wisely and connecting with your fans, followers, and community while remaining compliant?  This webinar will address key policy elements and how to develop a strategy that ensures maximum engagement, while complying with the FFIEC guidelines.

HIGHLIGHTS

  • Main elements of the FFIEC and their final guidance on social media – and what that means for your financial institution
  • Learn “what’s new” to help you further build engagement with popular social networks like Facebook, LinkedIn, Twitter, and YouTube
  • New social networks that are gaining popularity like Instagram, Pinterest, Snapchat, etc. – are they worth your attention?
  • How to measure your ROE (return on engagement) to determine which efforts are paying dividends and worth continuing
  • Will paid promotion (especially on Facebook) need to be part of your 2014 plan to increase the chances your message will be heard?
  • Ways to leverage your workforce and turn them into a social media salesforce to increase exposure and amplify your message to the rest of the social world

 

  • TAKE-AWAY TOOLKIT
    • Excel-based risk/readiness assessment tool
    • Employee training log
    • Quiz you can administer to measure staff learning and a separate answer key

Attendance verification for CE credits provided upon request.

WHO SHOULD ATTEND?

This informative session is designed for senior management, marketing, retail sales, and IT staff.

Please note:  The live webinar option allows you to have one telephone connection for the audio portion and one Internet connection (from a single computer terminal) to view online visuals as the presentation is delivered.  You may have as many people as you like listen from your office speaker phone.

ABOUT THE PRESENTER – Eric Cook, WSI Internet Consulting

During a successful 15-year banking career, Eric Cook was the “driving force” behind many of his bank’s strategic technology initiatives, taking his community bank online in 1995 as one of the first “hometown” banks in the nation with a presence on the web. He brought customers real-time online banking capability and a variety of other online conveniences.  Starting as a teller, when Eric left banking in 2007, he was regional president for a Michigan-based, publicly-traded community bank.

Today Eric owns his own Internet consulting practice, focused on helping community financial institutions better understand and leverage the Internet’s power as a strategic business tool.  His hands-on experience is combined with state-of-the-art Internet solutions to help clients achieve success online through creative web development, online marketing, and social media strategies.  Eric serves financial consumers nationwide and is a sought-after speaker for social technology and online business topics.

THREE REGISTRATION OPTIONS

Note:  All materials are subject to copyright.  Transmission, retransmission, or republishing this webinar to other institutions or those not employed by your financial institution is prohibited.  Print materials may be copied for eligible participants only.

1.  LIVE WEBINAR

The live webinar option allows you to have one telephone connection for the audio portion and one Internet connection (from a single computer terminal) to view online visuals as the presentation is delivered.  You may have as many people as you like listen from your office speaker phone.  Registrants receive a toll-free number and pass code that will allow entrance to the seminar.  The session will be approximately 90 minutes, including question and answer sessions.  Seminar materials, including instructions, PIN number, and handouts will be emailed to you prior to the broadcast.  You will need the most-current version of Adobe Reader available free at www.adobe.com.

Convenient!

Listen to the
archived webinar on your

iPad

iPhone

Android

Instructions will be emailed with the archived webinar link.

2.  ARCHIVED WEBINAR & FREE CD ROM*

Can’t attend the live webinar? The archived webinar is a recording of the live event, including audio, visuals, and handouts. We even provide the presenter’s email address so you may ask follow-up questions. Approximately one week prior to the webinar, you will receive an email with the archived webinar link. This webinar link can be viewed anytime 24/7, beginning 6 business days after the webinar and will expire 6 months after the live program date.

As an added bonus, you will also receive a FREE audio/visual CD ROM.* The CD ROM includes the original audio/visual presentation, the question and answer sessions, and the handouts.  Use the archived webinar or this “off-the-shelf” training program for those that could not attend the live seminar and for future training.

The archived webinar (including the free CD ROM) may ONLY be ordered for 6 months following the webinar. Neither will be available after this time.

3.  BOTH LIVE WEBINAR & ARCHIVED WEBINAR (INCLUDES FREE CD ROM*)

Options 1 and 2 described above

AFFORDABLE, PROFESSIONAL TRAINING, WHEN AND WHERE YOU CHOOSE

*CD ROM is for Mac and PC use only

This event is being conducted by CU Web Training on behalf of the Missouri Credit Union Association. Click here to register: https://mcua.fed.cuwebtraining.com/store/webinar

March 4th, 2014 2:00 PM   through   3:30 PM
United States

Event Info

When

March 4th, 2014 2:00 PM   through   3:30 PM

Where

United States

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