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Loan Marketing

Loan Marketing

Credit unions fight a continuous battle to keep their share of the auto loan market. The partnership between the Missouri Credit Union Association (MCUA) and Ser Technology lets you bring back those "lost" loans using proven direct marketing strategies. Ser programs are designed to provide you with the following benefits: 



  • Communicate the superior value of credit unions to members and potential members 


  • Maintain share of the auto and home loan market by bringing back most loans 


  • Avoid the need to mass market by targeting only "qualified" members 


  • Stretch marketing resources and budget by taking advantage of a turnkey program with support from start to finish 


  • Enjoy cost-effective benefits generated from improved results, targeted mailing and batch processing

You provide the membership list and assist in the creative input of your customized letter, we prescreen the data and ensure that your offers are mailed to the members you want to target on a periodic basis. Loan generation programs include:

  • Auto Loan Recapture
  • Next Car Purchase
  • 1st Time Home Buyer
  • Mortgage Acquisition
  • Mortgage Refinance
  • Home Equity Acquisition
  • Home Equity Refinance
  • Personal Loan Acquisition
  • Credit Card Acquisition

Contact your MCUA field representative (listed at right) for details.

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Contact Us

Tim Loveless
Regional Vice President of Sales
Ryan Dold
Regional VP, Sales
Kevin Shaw
Director, Office of Small Credit Unions