Credit Unions in Missouri Bring Home National Awards
Credit unions of Missouri were awarded six national awards last night at CUNA's Award Ceremony during the Governmental Affairs Conference (GAC). The national awards for: Dora Maxwell Award for Social Responsibility, Desjardins Award for Financial Education and Louise Herring Award for Philosophy in Action are awarded by credit union asset size and were awarded to:
First Place Dora Maxwell: United Labor Credit Union – Kansas City, MO
- In response to a call for help from the president of another credit union for one of its members in dire need, United Labor Credit Union launched Operation: Maximum Impact, its version of the television series Extreme Makeover: Home Edition. The home of a widowed mother of six, who also is the caretaker of elderly parents suffering from Alzheimer's disease, had dangerous structural problems and was in desperate need of major home repairs. The credit union tapped into its membership of highly skilled labor workers for assistance. Over a period of 18 months, the credit union garnered more than $100,000 in labor, equipment, supplies, appliances and materials to address the home's deficiencies.
First Place Dora Maxwell: Mid Missouri Credit Union – Ft. Leonard Wood, MO
- Mid Missouri Credit Union showed its support and gratitude for those who serve our country by hosting its 6th Annual Military Appreciation Day at the Springfield Cardinals baseball game. Its “Put a Soldier in a Seat” campaign raised more than $15,000, surpassing its goal of $14,000. The funds, raised through jeans days, member donations, car washes and sponsorships, covered the cost of 1,800 game day tickets for active duty military, reservists and retired military and their immediate families, as well as a t-shirt and vouchers for popcorn and a hot dog. By exceeding its goal, Mid Missouri was able to purchase 100 VIP tickets that were distributed at random to soldiers.
Honorable Mention Louise Herring: United Labor Credit Union – Kansas City, MO
- United Labor Credit Union hosts an annual Union Retiree Financial Forum to educate union members who are retired or about to retire on topics such as Social Security, estate planning, consumer protection and earning income in retirement. The Forum, which is free-of-charge, also features health and wellness screenings. As a trusted source of financial information for its members, the credit union carefully selects speakers who are experts in their fields and are not selling a specific product or service. The Forum is well-received by the participants who appreciate the opportunity to get honest and straight-forward answers to the difficult financial decisions faced in retirement.
First Place Louise Herring: St. Louis Community Credit Union – St. Louis, MO
- St. Louis Community Credit Union partnered with Grace Hill Settlement House and the Better Family Life’s MET Center, two social service agencies that provide resources to underserved populations to open micro-branches within their facilities. The community organizations are located within economically distressed areas where check cashers and payday lenders dominate the financial services marketplace. By opening the micro-branches, the credit union not only has a cost-effective way to provide a full array of financial services, but also secured a platform from which it could gain the trust of those who may be wary of mainstream financial institutions.
First Place Desjardins Adult: United Labor Credit Union - Kansas City, MO
- After learning the need of its Union-Credit Union members through board meetings, surveys and external meetings with labor leaders and training directors, and from serving its members day-to-day, United Labor answered the call for reaching members and prospective members with the financial education they desperately need to succeed -for themselves and their families. United Labor Credit Union created seven modules for teaching personal finance and related topics in a classroom setting, by starting with free materials offered though the National Endowment for Financial Education (NEFE), and collaborating with experts in the financial services industry, alongside union pension and benefits professionals.
Honorable Mention Desjardins Youth: CommunityAmerica Credit Union - Kansas City, MO
- Because CommunityAmerica believes teaching financial basics to young people is imperative to the overall goal of breaking the cycle of debt in America, the credit union implemented a multi-pronged strategy that reaches a vast audience of diverse backgrounds. By employing several different programs to impart the message about the need to combat youth financial illiteracy, the credit union cast a wider net and was able to influence a wider variety of people. CommunityAmerica's youth instruction initiatives are designed to teach financial fundamentals as well as encourage and support other youth financial literacy projects in the community.
"Congratulations to the recipient credit unions in Missouri," says Don Cohenour, president/CEO of the Missouri Credit Union Association (MCUA). "I'm proud of the showing Missouri made amidst the other amazing projects credit unions across the nation are implementing in keeping with the not-for-profit credit union principles of 'not for profit, not for charity, but for service.'"