How Willing Is Your Board to Engage Members About Political Issues?
By Bill Cheney, Credit Union National Association President
You might be surprised if you asked them—they just might be more willing than you think.
The Credit Union National Association (CUNA) did ask—in their annual survey of CEOs and board members. The answers received were very good news: 52% of board members “strongly support” asking their credit union’s members to oppose anti-credit union issues. That’s up from 45% in last year’s survey—which indicates more and more leaders throughout the movement embrace the vital nature of political engagement.
The Governmental Affairs Conference (GAC) showed how many of you are politically involved. But: political success, and movement toward realizing our strategic vision, hinges on a willingness to engage your credit union’s members when necessary. Clearly, more of you understand that.
CUNA's survey also found 35% of CEOs said they are “very” or “somewhat willing” to send members political direct mail in support of a pro-credit union candidate for office—up from 27% in 2012. Board members are even more willing—41% in 2013, up from 36% in 2012.
These survey results are heartening—but I hope the numbers keep climbing. We want to help you engage your members on issues vital to the future of the credit union system. Please utilize our “taxation toolkit” (CUNA/League members only) for useful tools your credit union can use to inform your members of the value of credit unions—and ultimately help them become more engaged.