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Consumer Awareness Campaign Launches New Ads Across the State

Consumers in Missouri are learning more about the benefits of credit union membership thanks to the statewide consumer awareness campaign, Bank on MOre. Bank On MOre is a multi-pronged consumer awareness crusade that targets non-members in the state of Missouri. Research and strategic planning began in August of 2012 with the campaign’s website (, social properties and advertising officially launching in March 2013.

The third and final flight of creative executions launched on August 26 and includes radio ads, billboards, digital and print media. The ads will run through October 19.

The 2013 leg of the campaign will conclude with “Make the Switch Week” October 13-19. In conjunction with International Credit Union Day, this exciting week will include a variety of activities for participating credit unions such as:

  • Two “Make the Switch Week” flash mobs in Kansas City and Columbia
  • Piggy cutouts that encourage members and non-members to pose with the pig and share photos on social media platforms
  • Trick-or-treat bags for credit unions to give to parents and youth during the weeks leading up to Halloween
  • T-shirt giveaways that include The Credit Unions of Missouri brand and Bank On MOre messaging

Click here to view the ads. 

Consumers are noticing the ads and visiting the Bank on MOre website, which connects potential members to credit unions. In just 10 weeks, the campaign garnered 14,000 unique visits to website and 186 million impressions.   

Participating credit unions can visit the Bank on MOre resource page to find out where the ad are running - from billboard locations to radio stations. This page also includes downloadable creative to share on Facebook. Twitter and your credit union's website. To log-in, click here. 

To learn more about the campaign, or to join, send us an email