The Statewide Consumer Awareness Campaign, Bank On MOre, ran March through October and aimed to educate nonmembers on the benefits of credit union membership. This was the first statewide consumer awareness campaign in the history of the Missouri Credit Union Association (MCUA).
To evaluate how the campaign performed, MCUA created an end-of-year report for member credit unions.
"Preliminary testing of the Bank On MOre campaign shows that we successfully moved the needle on consumer awareness among our target markets," says Don Cohenour, MCUA president/CEO. "This is an accomplishment I hope our member credit unions are proud of. We're on the right track toward educating consumers and showing them they have a wonderful financial resource in credit unions."
According to Callahan and Associates, growth in loans and membership at credit unions of Missouri were above the national averages in the third quarter 2013.