The Missouri Credit Union Association (MCUA) recently created a short, 90-second video explaining the many benefits of the Credit Union Shared Branch (CUSB) network. The video clearly defines a shared branch and outlines its many benefits. Additionally, it showcases how shared branches offer convenience for those traveling outside of the state and how to locate the nearest branch.
In an effort to spread the message, MCUA has launched a contest asking credit unions to share the video in creative ways on multiple platforms, such as their website, Facebook, Twitter, lobby televisions and so on. Entries are judged on the following criteria: reach, platform integration (Facebook, Twitter, website), creativity/uniqueness of presentation and member engagement (i.e. likes, shares, retweets, verbal praise).
The winning entry scores a $500 gift card. The second and third place winners will take home a $250 gift card.
MCUA mailed contest toolkits to credit unions in the CUSB network at the beginning of December. The kit included USB drives containing video files, contest details and an entry form. If you didn’t receive a toolkit, please contact Brianna O’Hara, MCUA marketing director, via email or phone, 314.542.1360.
The deadline for this contest has been extended to January 10, 2014. The winners will be notified on January 15, 2013. Click here to download the toolkit and contest entry form.