Holidays are easy wins for Facebook and Twitter. Yes, everyone is going to be posting about Valentine’s Day, but that doesn’t mean you should shy away from it. Rather, think of it like a challenge to post the most engaging content.
Below, we have listed some ways to celebrate the day from your credit union's social media accounts. The photos show examples of what these types of posts would look like on Facebook, but can easily be adapted for Twitter and other social media accounts.
Funny Valentine Day Stories
Post a funny or cute love-inspired graphic and ask fans/followers for their funniest or best Valentine’s Day memories.
Tip: If you have a few friends that like your credit union page, ask them to comment on the post as soon as it’s published. You can even comment from your personal account.
Valentine’s Day Themed “Versus” Posts
Pose a fun and lighthearted Valentine's Day question. Ask them something simple and generic like “Chocolate or flowers?” Make sure to use an attention-grabbing photo that highlights the choices.
Tip: Again, ask any personal friends or coworkers to comment on this post early on. If your fans/followers see others interacting with the post, they’re more likely to engage with it.
Drop a Cute Statistic
If you have a fun Valentine’s Day stat, share it! For links to stories, use the stat to intro the story. Or keep it visual - upload a related photo and use the statistic in the caption or copy and paste the stat on a holiday background.
Last-Minute Gift Ideas
Visit Pinterest or google last-minute gift ideas and share those on social. You can focus on gifts for women, but don’t forget to throw in a few for the fellas. You can even highlight a unisex gift. This holiday isn’t just about the ladies.
Staff or Branch Decorations
Did any employees receive special deliveries, like flowers or chocolates? Take a picture (with permission of course) and share it. It’s the day for people to like photos of flowers on desks! Also, you can snap photos of employees in Valentine’s Day attire or holiday-themed treats and decorations.
When you take enough photos (more than seven), you can even start an album dedicated to the occasion.
Questions? Please contact Nora Holloway, MCUA Public Relations and Online Community director, via email or phone, 314.542.1349.