The Missouri Credit Union Association (MCUA) sent member credit unions a special package in the mail last week. It contained a zip drive full of Bank on More tools and resources including:
|8.5 x 11 Ad Prints||Use in branch to tie the campaign to your credit union|
|Campaign Font||Style your marketing to match the brand|
|Bank On More Logos||Add to your website or place on marketing materials|
|Media Buy Highlights||Find out where you can find ads in your market|
|Social Media Elements||Add a unique message and share on Facebook and Twitter|
|Working Files||Use these files to produce new marketing materials|
|Contact List||We're here to help! Don't hesitate to contact us.|
|Brand Positioning||Learn the brand's mission and what it stands for|
|Launch Presentation||Missed the launch meetings? Catch up with the PDF version.|
|Google Analytics Instructions||Track your bankonmore.com referral traffic|
The zip drive serves as a campaign toolkit that allows member credit unions to unleash the awareness campaign in their own markets. All the creative is scalable - credit unions can print the ads to display in the lobby or add their logo and display it on a billboard. The possibilities are endless!
Save the date! On March 27, MCUA will host a webinar covering how to utilize the materials on the zip drive. More details to come next week.
MCUA mailed one packet to each credit union.Photo caption: A Bank On More social media "shareable" allows credit unions to use the creative, but add their own unique messaging on social properties. For example, you might upload this photo and write this status, "Now offering student loans!"