The board of Heartland Business Services LLC announced the election of Keith Steinhoff as president and chief executive officer (CEO) on February 28, 2014. He had served as the interim CEO since mid-January.
With more than 30 years of commercial lending experience, Steinhoff shares his vision and plans for his new position at Heartland Business Services.
“I’m looking forward to establishing strong relationships with the credit union owners of Heartland Business Services and other credit unions who can benefit from member business lending services,” says Steinhoff. “I believe it’s important that we coach, encourage and support the staff at credit unions who are responsible for generating member business loans.”
Heartland Business Services is a credit union service organization (CUSO) dedicated to helping credit unions provide business-lending solutions to their members and communities. This includes training credit union staff, credit analysis and underwriting member business loans for credit unions. The CUSO has experienced staff that satisfies all member business lending experience requirements of the National Credit Union Administration (NCUA).
“The staff here has tremendous experience and knowledge,” says Steinhoff. “It’s refreshing to work with such a customer-focused group of professionals.”
Before he accepted the position of interim CEO for Heartland, he had served as interim CEO and president for the Visiting Nurses Association of Greater St. Louis. His goal there was to get the business side of the nonprofit in order, while the board conducted its CEO search.
“When they asked me to be the interim at Heartland Business Services, I could really see the value in someone coming in on that temporary basis,” says Steinhoff. “I had a feel for what it meant and what a person could do in this unique role.”
Steinhoff started his career in the financial services industry back in 1978 at the Mark Twain Bank. While there, he was promoted to president of the branch in St. Charles County and later in Chesterfield. He also worked as a regional president of consumer banking. In 1999, he was appointed executive vice president of the Midwest BankCentre. Following that, he was hired as the president and chief operating officer (COO) of Concord Bank.
He notes that there’s a distinct cultural difference between credit unions and banks.
“Credit unions tend to be much more mission driven than banks,” says Steinhoff. “They are focused on really improving the financial lives of their members.”
Steinhoff has a Bachelor of Fine Arts from Westminster College. He also completed the BAI Graduate School of Executive Bank Management program in 2001. He sits on the Visiting Nurses Association and Home Health Foundation boards.
To connect with Steinhoff, please visit his LinkedIn page.