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Registration Open: MCUA's Digital Marketing Conference

Looking to boost your credit union’s online presence? You won’t want to miss the Missouri Credit Union Association’s (MCUA) Digital Marketing Conference September 30 – October 1 at Camden on the Lake in Lake Ozark, Mo.

The Digital Marketing Conference will focus specifically on topics that address the concerns of marketing professionals from credit unions across the state. Michael Ogden and Holly Fearing, from CUNA Mutual Group, will lead this exciting two-day event. Both have a tremendous amount of experience in communicating and marketing through digital channels. Michael is the manger of Digital Media for CUNA Mutual Group; he has more than 20 years of experience in journalism, public relations and social media strategy/execution for local, national and international brands. Holly co-manages CUNA Mutual Group's social media channels with the mission to connect with credit unions in a meaningful, genuine and helpful way through collaboration, information sharing and industry expertise. She was also named Trailblazer 40 Below by Credit Union Times in 2013. 

Here’s what attendees can expect at MCUA's Digital Marketing Conference:

September 30 12:30 p.m. - 5 p.m.
Digital Trends 
  • Examining consumer behaviors related to current technologies
  • How people use mobile/digital means to communicate
Digital Strategy
  • How to create an effective digital presence
  • What connection points/conversations do marketers need to have with IT?
Digital Advertising
(SEO / Analytics)
  • Free and paid tools and resources
  • SEO essentials for the biggest ROI
  • Pros and cons of building an audience through advertising
October 1 8 a.m. - 4 p.m.
Social Media Plan Creation
  • Assess phase: How & where to get started
  • Implement phase: How to develop a content plan
  • Monitor phase: How to put all tools / resources together to elevate social presence
Content Creation
  • How to create useful, valuable and shareable content
  • Focus on educational, interesting/relevant and entertaining content
Case Studies
  • Examples of credit unions on social media and how they are successful 

Claim your spot today and enjoy discounted, early-bird pricing of $249! Asset size discounts also available. To register, click here

 

 

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