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Invest In America Becomes "Love My Credit Union Rewards" August 1

Invest in America's rebrand isn’t about their newest partners – it’s about the credit unions they serve. Part of their ongoing work to improve the Love My Credit Union Rewards program has been putting focus on making it easier for credit unions to market. And now they have done just that. Standardized marketing requirements across all individual programs include:

  • One direct-to-member communication for at least 3 of 4 calendar quarters 
  • Banner placement, home page preferred, within 30 days of enrollment and continuously thereafter
  • Lobby materials displayed continuously

There are also new bundled enrollment options that groups discounts together to simplify marketing requirements and better support growth in core credit union products. New options include: All, Auto, Home and Invest in America. Take advantage of the Auto Bundle, for example: 

  • Offer members great discounts while getting real-time loan leads from GM
  • Build loyalty with Credit Union Auto Club that provides a premier suite of benefits at a lower cost than many competitors
  • Help members save on their auto insurance with the TruStage Auto & Home Insurance Program 
  • Promote to members with multi-partner materials (i.e., one banner, with 3 logos) that leave you with plenty of marketing real-estate to sell other credit union products 

This is an exciting advancement for the Love My Credit Union Rewards program, and it wouldn’t be possible without the input and support of credit unions and their members. Because of this, great tactics that drive loan growth, member retention and non-interest income just got easier. Please visit the Partner Center for specific details or, contact your MCUA field representative.

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