Are you looking to boost your credit union’s Twitter presence? Implementing a few of these common practices can make all the difference.
1. Know your audience.
Who do you want to talk to? Do they have a common bond? Think about what they want to see out of your Twitter feed. Bring in your team and identify your audience—make a list of their characteristics, behaviors, hobbies, etc. You might be surprised at how easy it is to find content once you really know your audience and what they want.
2. Tweet useful info.
Community credit unions can share links to local events or tweets from local news stations that their membership might find interesting. Credit unions that serve Select Employee Groups (SEGs) can share news relevant to their SEGs. For instance, a credit union that serves a health care SEG may tweet about ways for health care professionals to unwind.
Of course, all credit unions can share articles about loans, personal finance and the credit union difference. Just make sure articles are consumer friendly.
3. Harness the power of images.
Graphics and photos are shared more often than text-only tweets. In fact, tweets with images are twice as likely to be retweeted. While not as visual a platform as Facebook, throw in a photo or two every so often to keep your Twitter content fresh.
4. Use hashtags strategically.
Yes, there’s such a thing as hashtag strategy. To make it easier for you to read, capitalize individual words in hashtags, and if possible, work them into the actual message of your tweet. For example, “#DidYouKnow credit unions save members nearly 2% on auto loans? #bankonmore”
5. Share your passion.
It’s easy to do, but don’t keep sharing the same old facts and figures. No one wants to read that, even if it is 140 characters or less. Share news, info and other things your credit union is truly passionate about—like your members for example.
6. Don't forget to engage.
Retweet someone if they mention you, or favorite their retweets. Not only is it something to tweet, but it also shows your followers that you're listening and interacting with other Twitter followers.
7. Say thank you.
Thank your followers for their support. This might also be a prime time to share a cute picture that thanks them for being awesome (you know there are a ton of them out there).
If you have questions about anything social media related, please contact Nora Holloway, PR and Online Community director for the Missouri Credit Union Association, via email or phone, 800.392.3074, ext. 1349.