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Invest in America Offers GM Benefits

Through its partnership with the Invest in America program, GM continues to prove its dedication to promoting credit union auto loans. Credit unions have an excellent opportunity to secure financing with the Credit Union Member Discount from GM. The program is designed to drive more loans to the credit union. Invest in America has increased the program benefits so credit unions can choose from two levels of participation – Premium or Standard – based on how much marketing they can commit to. This allows all credit unions to participate and continue to offer this valuable discount and benefit of membership to their members. 

Premium Program Benefits

  • Employee pricing for credit union employees who own a non-GM make vehicle Custom inserts/take ones
  • Custom Web banners
  • Access to GM Special Offers
  • Occasional GM email marketing services
  • Plus all Standard Program Benefits

Standard Program Benefits

  • Preferred Pricing Discount
  • Not compatible with GM subvented rate financing
  • General Web banners
  • Email templates
  • General inserts/take ones
  • General lobby posters
  • E-statement creative
  • Newsletter articles and email messages copy
  • Email services from CU Solutions Group
  • Website and social media content
  • Loan links on GM microsite
  • Weekly emails of in-market members

Click here to enroll in the Credit Union Member Discount from GM. Credit union enrollment is required by June 15, 2012. For more information or questions, click here

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