Invest in America Makes Credit Union-friendly Enhancements to GM Program
The Invest in America Credit Union Member Discount program from GM has been enhanced to drive more loans to your credit union. Some actions GM has taken through the Invest in America Program to drive auto loans to credit unions:
GM has a credit union loan link in two places on its microsite to drive members back to their credit union to secure financing.
GM provides credit unions with member authorization requests weekly, including member contact information, to enable credit unions to follow up with members at the bottom of the purchase funnel to secure financing.
The Credit Union Member Discount from GM is no longer compatible with subvented rates. Rates such as 0%, 1.9%, 2.9%, etc. that have been bought down and offered through captive finance sources may not be used in conjunction with the Credit Union Member Discount from GM. In turn, members will be encouraged to use low-rate credit union financing in conjunction with cash incentives which will result in very competitive monthly payments.
For more information about Invest in America, plan to attend a webinar on May 9 or May 23. If you are interested and would like to join the conversation, please e-mail your name, credit union name and state name to Invest in America by the Monday prior to the webinar date. Log-in instructions will be emailed to you Tuesday, the day prior to the webinar date.
To enroll in the Credit Union Member Discount from GM and to take advantage of all it has to offer, please visit the Invest in America Partner Center and click on Credit Union Enrollment Forms – GM Sign Up Form. You will be prompted to log in as an existing Invest in America user with your login and password to enroll. And don’t forget to remind your members that they can realize big savings with: the Credit Union Member Discount from GM and its low, fixed pricing, combined with your credit union’s low loan rates resulting in lower monthly payments. If you have any questions about the revised Invest in America Credit Union Member Discount from GM, please contact Tim Loveless by calling 314.542.1372 or send him an e-mail.