Each year during the month of April, credit unions across the country spotlight their efforts to help parents and schools educate young people on the importance of saving money and learning how to spend responsibly. This year, eight St Louis-area credit unions (1st Financial Federal, Alliance, Arsenal, Electro Savings, First Community, Southpointe, Vantage and West Community) took it one step further by combining efforts to raise money for Children’s Miracle Network (CMN). Overall, they donated more than $5,200 to CMN.
“As credit unions, we fully understand and embrace the importance of financial education for our youth through special promotions and financial literacy programs throughout the year,” said Michelle Rosner, vice president of sales and marketing at 1st Financial Federal, speaking on behalf of the group of participating credit unions. “Credit Union Youth Month allows us to pair our education efforts with fundraising for two amazing hospitals in the St. Louis area! It’s win-win.”
In addition to promoting youth financial literacy during Youth Month, each credit union committed to donate $5 to for each new youth account that it opened; collectively, the group opened 348 new youth accounts in April. Each credit union also agreed to hold its own unique fundraisers for CMN. Arsenal and Southpointe credit unions held contests for their youth members to make deposits. Arsenal gave away an e-reader with a free book download and a bicycle in random drawings, while Southpointe gave away a $50 gift card and other prizes. Alliance Credit Union revved up its employees with an internal contest offering a night out at the movies to the first branch to open 20 new youth accounts and a free pizza lunch to everyone if the credit union reached its overall goal of 50 new youth accounts. Both Electro Savings and First Community donated an additional $5 to CMN for youth deposits greater than $25.
Photo Caption (Left to right): Maria Langston (Children’s Miracle Network of Greater St. Louis Executive Director), Laura Mugge (Electro Savings), Laura Alfeldt (First Community), Jennifer Allemann (Vantage), Barb Koskolos (1st Financial Federal), Bernetta Campbell (Vantage) and Lori Hudson (West Community)