In late spring Anheuser‐Busch Employees’ Credit Union (ABECU) and its community division, American Eagle Credit Union (AECU) introduced a “Wheel‐of‐Deals” promotion that ran through early summer. Members closing on an auto loan in the branch could spin the wheel for a chance to win various prizes, including auto‐related gift cards, deluxe car wash kits, and the chance to win a years’ worth of gasoline.
Bentzinger said, “My family and I are very grateful for this generous prize, but we are more grateful for the excellent service that we receive from the credit union. The car we purchased is for our daughter, a senior in high school. The gas cards will certainly come in handy as we travel to scout out prospective colleges.”
ABECU/AECU opened more than 1,000 car loans with $19 million in balances, nearly doubling the anticipated promotion results.Photo Caption: Susan Bentzinger pictured with Linda Rosso and Jonathan Jansson of the credit union Barrett Station branch in St. Louis.