A Hispanic Resources Portal, provided by the Credit Union National Association (CUNA) and Coopera, is now live on Credit Union Magazine’s online site. The portal page is designed to provide resources for credit unions looking to start or enhance their outreach efforts to Hispanic members.
“CUNA and Coopera are dedicated to helping credit unions attract and serve members of the Hispanic community,” said Miriam De Dios, CEO of Coopera. “This site is a repository of the critical resources credit unions need as they develop strategic goals for their Hispanic outreach efforts. Providing dignified financial services and products to the largest, fastest-growing and youngest demographic in the U.S. is a smart investment for any credit union.”
The new Hispanic Resources Portal is easy to navigate and contains important information related to the Hispanic market, including up-to-date data and statistics from the 2010 U.S. Census. The site also features Coopera’s blog, which provides insight into current trends and news affecting and influencing Hispanic members, as well as gives credit unions access to products and services that CUNA and Coopera provide, such as the Hispanic Outreach Insights newsletter and free monthly educational webinars.
“Providing access to this information as part of Credit Union Magazine’s site will increase the awareness and accessibility of crucial Hispanic-market resources that credit unions need to initiate or expand their outreach efforts,” said Mark Condon, CUNA senior vice president. “Fresh content will be added constantly to ensure credit unions have all the latest information, tools and resources to develop successful programs.”