2013 National Credit Union Week Theme Announced
Credit unions nationwide selected “Savings Sleuth—Solve the Mystery™” to be the theme for the 2013 National Credit Union Youth Week™, which will take place April 21-27, 2013. The concept was chosen from ideas submitted by credit union staff this fall.
“Savings Sleuth—Solve the Mystery™” will present youth with the mystery of how to save their money to purchase the things they want. By visiting credit unions, they’ll be able to find clues toward solving that mystery and learn a good deal about early finance and credit unions in the process.
This theme came about in the submission from Cynthia Tong with Audobon FCU in Owensboro, Ky., who suggested a focus on savings detectives. “We have to remember that in order to attract the next generation of credit union members, we need to engage them at a young age,” advises Tong. “Consider examples like McDonald’s—if the youth love your services, their parents will enjoy coming in too! We love having kids visit our credit union, and they get plenty of attention when they do.”
Joanne Sepich, CUNA’s Youth Week coordinator, expressed full support for this year’s theme selection. “If becoming a detective gets a child interested in setting a goal and saving for it, I say go for it. I’m all for making a little financial fun.”
Official National Credit Union Youth Week™ art, articles, and celebration materials will be available online in January 2013. For the latest information on Youth Week, credit union staff may sign up for the free Youth Week e-Newsletter.