The Diamond Awards, presented for credit union marketing and business development by CUNA's Marketing and Business Development Council, feature 34 categories, ranging from direct mail and website marketing to public relations and political action.This year, five credit unions in Missouri took home prizes, including?
1st Financial Federal Credit Union (Wentzville, MO) - (Asset Range: $100M-$249M)
Category: Electronic Marketing - Black Friday: It'll Be Gone in a Flash (Mob)
Category: Newsletter or Magazine Publications - 1st Financial: Newsletter Update
Arsenal Credit Union (Arnold, MO) -(Asset Range: $100M-$249M)
Category: Electronic Marketing - GetGruntledNOW.com (Microsite launched Oct. 4, 2012)
CU Community Credit Union (Springfield, MO) - (Asset Range: Less than $100M)
Category: Membership Packets, Brochures or Booklets - CU Community Credit Union Member Services Brochure
Laclede Family Savings Credit Union (St. Louis, MO) -(Asset Range: Less than $100M)
Category: Logos - Laclede Family Savings Credit Union Logo
Neighbors Credit Union (St. Louis, MO) - (Asset Range - $250M-$499M)
Category: Television (Single) - Loan Saver Calculator
Congratulations to the winners from Missouri.
Judges reviewed entries with a different focus than in the past. They were asked to identify entries that deserved to be recognized with a Diamond Award and determine the entries that were the best in each category. This year, new awards: "Brilliance" for brilliant use of art; "Cut" for the most edgy; "Carat" for the greatest impact; and, "Clarity" for the most sentimental, were also added. Also honored was the Best Use of Humor, and, of course, the Diamond Award Best of Show.
CUNA's Marketing & Business Development Council offers exclusive benefits that will help members with career growth, connect with others at credit unions nationwide, and provide tools, resources, and education that will help them in their job. For more information, click here.