United Labor Credit Union (Kansas City) attended the inaugural Sheet Metal and Air Conditioning National Association SMACNA LIVE! trade show at the Kansas City International Expo Center on Tuesday, February 18, 2014. The credit union exhibited at the show to a crowd of hundreds of contractors and members of their select employee group. Mitch Holthus, voice of the Kansas City Chiefs, was the keynote speaker.
The credit union booth sported a Wheel of Fortune theme. The vinyl backdrop and wheel decal was designed by Erin Williams, chief marketing officer (CMO) of United Labor, and the wheel was built with the help of credit union member, Korey Luttrell. Luttrell is a member of the International Union of Elevator Constructors Local No. 12, who also donated old parts from an escalator for the wheel fabrication.
The wheel featured "money facts" money with denominations that matched the wheel. While most denominations promoted credit union facts, programs and services, participants who landed on the $100 tile were registered to win a $100 Visa gift card.
The winner was Matt Blaich, vice president of Central Industrial Sheet Metal Works, Inc., in Kansas City.
United Labor is already scheduled to attend 25 events with this booth throughout the summer and into fall.