Mazuma just got a major facelift, and it’s guaranteed to make you smile. The Kansas City-based credit union publicly unveiled its new brand this week, which includes a new logo and color scheme for its website and social media platforms. The brand launch also includes traditional media with new TV and radio commercials—and it all comes with a fresh new attitude and perspective on banking.
Every aspect of the new brand centers around one core idea: Mazuma wants members to bank happy. That idea not only manifests itself in the new logo, but also in the way the credit union interacts with its members.
“Credit unions are different from banks; they are not for profit, not for charity, but for service,” says Brandon Michaels, president/CEO of Mazuma. “Part of that service means that members leave us a little happier than when they came in.”
Mazuma insists that it will still have the same great service and dedication to keeping its member’s money safe and secure. The difference will be in how they do it: Mazuma t-shirts instead of ties, fist bumps instead of handshakes, and jokes instead of forced pleasantries.
“We believe we can still be awesome caretakers of our members’ money and not be a total bore about it,” says Andy Dickhut, brand manager for Mazuma. “We believe we owe our members a smile. That’s going to be our goal every day.”
The new website offers easy-to-access information, locally shot photography and a unique scrolling format. The credit union also launched its new blog, which takes a fun, light-hearted approach to community service, pop culture and financial advice.
Mazuma’s first-ever TV commercial began airing on local television stations on April 9. The spot is centered on a semi-spokesperson, Mazuma Mike, a lovable idiot who has good intentions, but unfortunate luck. See the extended spot and meet Mike here.
Mazuma partnered with Lenexa-based Beyond Marketing, LLC to help develop many aspects of the new brand, including the website, Mazuma Mike campaign, promotional materials and blog.
“Creatively, we wanted to make sure that our new look aligned with our vision,” says Dickhut. “Our partnership with Beyond Marketing helped bring all of our ideas to life in a fun, quirky way.”