Bank On More has been spreading the credit union message since 2013. Its bold, fresh approach caught the attention of not only Missourians, but that of the marketing and communications industry.
"It was wonderful to hear that Bank On More's messaging and creative concepts resonated with communication industry experts," says Halley Abbott, vice president of Communications for the Missouri Credit Union Association. "We're committed to the brand and the mission of making credit unions grow by increasing consumer awareness."
The campaign, which was spearheaded by APCO Worldwide, earned three Communicator Awards, a leading international awards program that recognizes big ideas in marketing and communications. The Communicator Awards receives more than 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Bank On More earned the following awards:
20th Annual Communicator Award of Excellence Winners (gold)
20th Annual Communicator Award of Distinction Winners (silver)
Bank On More has also been shortlisted for the SABRE Awards Americas under the Financial Services category. The SABRE Awards take place on Tuesday, May 6, 2014. The SABRE Awards celebrate PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness.
MCUA would like to thank the original Bank On More committee that selected the agency, chose the creative direction and ultimately brought the campaign to life. Members include: