Mazuma Credit Union (Kansas City) now offers Mazuma Visa credit and debit card photo personalization to members. The new service provides members with the ability to personalize their cards using a photo of their choosing, through Mazuma online banking. Launched in May, Mazuma is currently promoting the service to members with a “Personalize Your Plastic” campaign.
“Offering the personalized card option is a fun service for our members, but also helps to increase usage of Mazuma credit and debit cards, rather than members using competitive cards,” said Ginny Leritz, Mazuma director of project optimization. “It’s no secret that a personalized card, with your child’s picture on it for example, will be pulled out of a purse or wallet first. Mazuma’s goal is to bring our cards to top-of-wallet use. When a member creates their own special card it is something they are proud of.”
Members can easily personalize their card when they log in to Mazuma online banking. From there, they just follow the instructions provided on the site. After the photo is approved, the personalized Visa card is mailed to the Mazuma member within a few weeks.
“This should be a breeze for anyone who has ever uploaded a picture from their computer. We don’t anticipate any learning curve for members,” explained Rob Coacher, Mazuma call center manager. “Members were excited to discover this new product. I think it will be very popular among our membership and a card they will enjoy showing to family and friends, as well as using it to make purchases.”