The shift toward social media as a core business communications tool is a phenomenon that is rapidly becoming consensus within organizations across the globe. The need to connect directly with customers and other core stakeholders is as important as any business function we possess. Deeper relationships and recurring dialogue will help organizations stay in tune with rapidly evolving markets and consumers. This plan is established to place the credit unions of Missouri at the forefront of their industry’s foray into social media.
As a function of the Statewide Consumer Outreach Campaign, APCO Worldwide (APCO), the agency developing the programming, has devised a social media training program to take advantage of credit unions position in the financial services marketplace and align them better with frustrated patrons of big banks. The goal of the program is to create viable hubs of dialogue, news and social marketing on the behalf of members of the Missouri Credit Union Association (MCUA) power this hub with credit union employees who are training in social media community management.
The success of the social media component of the campaign will be measured vigorously and aligned with business goals and outcomes of the campaign. Employees will trained to manage credit union branded profiles, and not leverage their personal profiles for this effort. This allows us to maintain continuity of social programs in the event of employee turnover.
Phase 1: Using Social Media To Power Business Outcomes (CEO’s and Marketing Directors) 1-2 classes
Phase 2: Executing Social Media programs and Community Management for Credit Unions
Phase 3: Integration with the Consumer Outreach Campaign
In previous articles, you can find information on:
And, we previously sent an e-mail that included an overview of the campaign and the official Memorandum of Understanding to confirm credit union commitment in the campaign directly to each credit union president. If you did not receive this information, have misplaced it or need additional copies, send an e-mail to Amy Bucaida, VP of Marketing and Communications, or call 314.542.1346.
To learn more information about the consumer outreach campaign, join your peers at an upcoming town hall meeting in your area. We'll be in:
Each town hall meeting takes place from 10 a.m. to 2 p.m. and includes lunch. To register for a town hall meeting, click on your preferred date and location above.
If you have any questions about the consumer outreach campaign, send an e-mail to Amy Bucaida, VP of Marketing and Communications, or call 314.542.1346.