Bank On More is a statewide consumer awareness campaign designed to inform non-members about the benefits of credit union membership. Bank On More's brand mission is to "edutain" consumers about credit unions and to create interest for non-members to take action and seek out credit union membership.
Targeting young people 18-24, Bank On More will send key messages such as "Go Ahead, Live Larger" and "There's More to Life Than Fees." These messages communicate the credit union spirit and illustrate that credit union membership can help you "live larger" in an everyday way.
The brand is fresh, witty, bold and likeable. By targeting these demographics at a time where they are making lifestyle decisions, MCUA is confident we can have a successful year.