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Statewide Consumer Outreach Campaign: Programs to Include Social Media Training


The shift toward social media as a core business communications tool is a phenomenon that is rapidly becoming consensus within organizations across the globe. The need to connect directly with customers and other core stakeholders is as important as any business function we possess.

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Consumer Outreach Campaign Passes 200K Commitment


Credit unions in Missouri are one step closer to launching a statewide consumer outreach campaign as the membership thermometer rises to 208,956. On behalf of the credit unions in Missouri, and as approved by its board of directors, the Missouri Credit Union Association (MCUA) will continue development and launch the campaign if credit union commitments received represent 700,000 members – about half of the state's current members. To date, MCUA has received formal commitments from:

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Statewide Consumer Outreach Campaign: Increasing Products Per Member


The Statewide Consumer Outreach Campaign isn’t just looking to convince non-members that credit unions are a valuable resource for financial services. It’s being designed also to deepen relationships with current members by engaging them as they reach various life stages. It works like this:

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Statewide Consumer Outreach Campaign: Meet the Agency


Last week the Missouri Credit Union Association (MCUA) introduced you to the Advisory Committee for the Statewide Consumer Outreach Campaign and provided a brief update on activities

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Statewide Consumer Survey: June 15-July 15


Missouri credit unions are encouraged to take part in distributing a statewide consumer survey June 15-July 15. The online survey is designed to collect valuable consumer data that can be packaged for media outlets and garner PR for credit unions in Missouri. The survey topics range from mobile banking and student loans to retirement and home ownership. Credit unions should plan on distributing the survey link on their websites, social media platforms and e-mail list serves. President/CEOs and marketing personnel should have received an email about this effort on June 4. 

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