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Gen Y

Shared Branching: Gen Y Members Want It All

Nov
08

Gen Y is known for their fondness for everything electronic and digital—that means they just need access to online banking and a decent app, right? Wrong. A recent survey uncovered that Gen Y members are much more likely to visit a branch, drive up ATM or phone a call center than any other segment.

Check out the results in the table below. Gen Y respondents of the survey indicated they utilized branches and "offline" services more often than older respondents. 

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Posted By Nora Holloway read more

Shared Branches Can Facilitate Gen Y Dreams

Oct
08

A blog post by CO-OP Shared Branching’s Craig Beach and Sarah Canepa Bang was recently featured in CUES Sky Box, which discusses how credit unions can appeal to Gen Y, a crucial segment for credit unions today. An excerpt of the post can be found below:

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Posted By Anonymous (not verified) read more
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