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Shared Branching: Gen Y Members Want It All

Nov
08

Gen Y is known for their fondness for everything electronic and digital—that means they just need access to online banking and a decent app, right? Wrong. A recent survey uncovered that Gen Y members are much more likely to visit a branch, drive up ATM or phone a call center than any other segment.

Check out the results in the table below. Gen Y respondents of the survey indicated they utilized branches and "offline" services more often than older respondents. 

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Posted By Nora Holloway read more
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