User login


Facebook Tweaks Its Ranking Algorithm (Again)


In case you missed it, Facebook will tweak its News Feed ranking algorithms yet again. Ranking algorithms affect whether your page's updates make it into the News Feeds of your fans. In its latest update, Facebook will shift towards showing more status  (text only) updates from friends than pages. 

Posted By Nora Holloway read more

Write for the Right Social Media Platform


Social media constantly changes; however, the way you write for the various platforms has remained pretty much the same. Twitter is super brief, while Facebook is a tad less concise and more engaging.

What does this mean for you? Approach each platform differently. For example, if you’re tweeting about a conference, you’ll want to be witty and informative. You should be more likely to share a short quote or a snippet of a presentation. 

Posted By Nora Holloway read more

MCUA Addresses Target Data Breach


Credit unions in Missouri are on high alert again due to a data breach. On Thursday, December 19, a massive data breach at Target was confirmed.  It is estimated that 40 million credit and debit card accounts were compromised from November 27-December 15, including cards in Missouri.

Posted By Nora Holloway read more

Bank On MOre Flash Mob Goes International


The Bank On MOre flash mob video has gone international! In addition to being shared by many local credit union advocates, the flash mob video has most recently been reposted by Besök en bank, a Swedish activist page.

Posted By Nora Holloway read more

STL TweetUp to Spread Holiday Social Media Cheer


Posting to your credit union social media channels can be a daunting task for just one person, especially during the holidays. Luckily, there's now a Tweetup (or meetup) for that! The first-ever STL credit union Tweetup will be held on Tuesday, December 10 from 6-7:30 p.m. at Plush, 3324 Locust Street in St. Louis.

Posted By Nora Holloway read more

Free, Easy-to-Use Social Media Monitoring Tools


Do you know what people are saying about your credit union? It can be difficult to balance running a credit union and monitoring your credit union’s digital reputation. Luckily, there are a number of tools that can help keep you in the loop when it comes to Facebook posts, tweets, YouTube videos and online articles or blog posts.

Below are some of the top social monitoring freebies. 

Google Alerts

Posted By Nora Holloway read more

Flash Mobs Excite During Make the Switch Week


As part of the statewide consumer awareness campaign, the Missouri Credit Union Association (MCUA) supported the Make the Switch Week, a five-day event that ran from October 14-18. It encouraged credit union members to share the credit union difference with their family and friends. 

Posted By Nora Holloway read more

C&E Social Media: Share Insights, Info with Peers


At the Missouri Credit Union Association (MCUA), we’re excited for the rapidly approaching 2013 Convention & Exposition. This annual MCUA event inspires credit union professionals to grow, collaborate and learn from industry experts.

Posted By Nora Holloway read more

How Facebook Determines What Appears in News Feed


Quality over quantity—Facebook believes this is the key to happy fans, and its team recently updated the news feed ranking algorithm to reflect this.

But what does that mean? It means Facebook determines what is “high quality content” and prioritizes what appears in your fans’ news feed. This means only 20 percent of the posts from pages you like actually appear in your news feed. Lesser quality content is pushed out, never to be seen again... unless fans visit the actual page and scroll through the timeline.

Posted By Nora Holloway read more

The Power of the Vanity URL


For many credit unions, converting current members to Facebook fans can be a bit of a challenge. Some of them might not even realize that their credit unions have gone social. One of the main hurdles is making your page easy to find.

How do you do this? The first (and easiest) step is to change that vanity URL or as Facebook refers to it, a username. This is how people get to your Facebook page. If you don’t set it, your credit union’s page is assigned a random URL like this:

Posted By Nora Holloway read more


Subscribe to RSS - Facebook