Invest in America's rebrand isn’t about their newest partners – it’s about the credit unions they serve. Part of their ongoing work to improve the Love My Credit Union Rewards program has been putting focus on making it easier for credit unions to market. And now they have done just that. Standardized marketing requirements across all individual programs include:
Digital marketing has become a very sophisticated way to create relationships with members and potential members alike. But, it can be a very complex and time-consuming task when it comes to limited budgets and limited resources. That's where the Missouri Credit Union Association's (MCUA) Digital Marketing Conference (September 30 - October 1) comes in.
John F. Kennedy once said the time to repair the roof is when the sun is shining. It’s good advice that still rings true today – especially for credit union leaders who may be putting off the development of a disaster response and recovery plan.
"Collections is the crossroads of most operational areas within the credit union and the area that is most likely to drive a member into the waiting arms of a consumer protection attorney," says David Reed, 2014 Collections & Bankruptcy facilitator.
A year after the release of a white paper that summarized its initial findings from an analysis of overdraft practices used in nine large banks, the Consumer Financial Protection Bureau (CFPB) has changed the date for further pre-rule activities on overdraft programs to February 2015, according to its Spring 2014 rulemaking agenda.
Boost your auto loan volume immediately by partnering with General Motors (GM). All you have to do is enroll or upgrade to the premium level of the Credit Union Member Discount program from GM. More than 500 credit unions have already signed up; claim your spot today.
Did you know 91 percent of consumer credit is extended outside of credit unions?* If you’re looking for ways to stay competitive and grow your loan portfolio, consider running a Loan Generation Marketing (LGM) campaign. LGM expands your lending efforts with greater precision and skill by pinpointing and connecting with your best loan opportunities.
What if you could better understand the motivations behind the choices credit union members make during their car-shopping journey? MemberCONNECT, from CUNA Mutual Group, can help. A recent Webinar shared how consumers are searching, browsing and paying for vehicles in ways unimagined just years ago. Credit unions can tap into these trends to better position themselves as part of the buying process.